How Great Web Design Can Grow Your Liverpool Business
If your small or medium-size company does not have a website – or if the design is outdated or sub-standard your business is at a significant competitive disadvantage. Recent research reveals just how important a well-designed site is.
According to research by Blue Corona between 70% – 80% of consumers will visit a company website before making a purchase decision. However, the importance of a well-designed website is not only pivotal to the success of online businesses. The stats also show that around 90% visit a ‘bricks and mortar store because of their online experience.
The Internet is a crowded place. The latest estimate is that there are around 200 million active websites out there. There are 56.5 billion web pages indexed through Google. Of course, there are many more websites – but most are inactive. However, the number of sites grows exponentially literally every minute.
So what’s the takeaway from these figures? Simple, it’s not good enough to have a website – it has to be designed to meet (and exceed) the expectations of the consumer. If it does not, they’ll ‘bounce’ – leave your site for greener pastures.
So what does great design mean?
Firstly there is the matter of SEO – Search Engine Optimisation. This is the art and science of using keywords and phrases to ensure that the page and its contents appear on or near the top of SERPs (Search Engine Results Pages). A consumer will very rarely go beyond the first (or perhaps the second page) of their search results. designers have an old saying ‘the best place to hide a dead body is on the third page of the Google results – no one ever looks there.’ your company needs to be on page one. Good design and great SEO practice can ensure that it does.
As far as visual appeal is concerned it is important to realize that a website is a visual manifestation of your brand value and offers. It reflects your level of professionalism and enhances brand trust. trust is perhaps one of the most important commodities that a business has on its non-physical asset register. Trusted businesses get and retain more customers. And those customers become brand ambassadors, s[preading the word about products and services and feeding the sales funnel. Great design also emphasized a commitment to customer service. A shoddy website gives the impression that the business simply does not care about the customer experience – and in a hyper-competitive marketplace the level of customer service can be the difference between success and failure. In a nutshell, good first impressions count.
ease of navigation is also key. If a consumer struggles to find relevant information on a site that will quickly translate into frustration – and a frustrated customer is as good as lost. Great web design will make it easy to navigate a site – and that translates into repeat visits – and encourages buying behavior, whether on-site or on the High Street.
Finding a great web design company in Liverpool is a business imperative. The return on investment is exceptional. A great website is a key to success in an increasingly cutthroat business environment – make sure that your Liverpool company shines on the web.